So here's the story...

911 Rapid Response opened doors in 2006 with two simple goals. To supply our heroes with the equipment they need, and to build custom vehicles above customers' expectations. We offer public safety equipment to keep you safe while responding and on scene at emergency calls. Our showroom is packed with emergency equipment, police gear, EMS supplies, traffic safety supplies and much more. We carry just about every major brand, and if you're not finding quite what you're looking for, give us a call and we'll be glad to help you out. Our install shop is always loaded with vehicles, ranging from Police, Fire, EMS to even commercial vehicles.

We're unique in that we offer a true, one stop shop to our customers. From the time your vehicle is delivered to us, to the time it is ready for pickup, the vehicle never leaves our shop. All custom work, computers, cages, emergency lighting, sirens, to everything you can imagine is done 100% in house; truly allowing us to ensure top quality, and pass on savings to our most valuable assets...our customers!


Professionalism. Respect. Pride.

We're different because we care. We understand what it's like to be a Police Officer, a Firefighter, or a Paramedic; because we've been there. Our staff consists of current and retired Police Officers, Firefighters, Fire Officers, EMTs/Paramedics, and other crucial Public Safety employees. We live by the motto "There are no traffic jams in the second mile." We always go above and beyond. We live, breathe and dream about being different than anyone else. And we are. We're sure you won't find anyone as dedicated to making sure our most valuable assets are taken care, our customers. Give us a call, and let us show you how much we care.

Frequently Asked Questions

Q: What is 911 Rapid Response?
A: 911 RR is a multi-department company designed to provide services to emergency personnel and vehicles. We offer a number of services, both to Emergency Units and the Public as well.

Q: What are some services for Emergency Personnel?
A: We specialize in servicing emergency vehicle units, with a full mechanic shop as well as outfitting for different & specific job requirements from lighting, sound, control consoles, custom vehicle storage, and more!

Q: What are some non-emergency personnel services/services offered to the public?
A: We have an 8,000 sq. ft. Showroom/Public Safety Store located in Annville, PA. Our store is stocked with more than just emergency personnel products and vehicle accessories, including clothes, accessories, outdoor gear, gun shop, and more. We also provide Vehicle Services to the Public including PA Inspection and Oil and Lube services. Other services include Graphic Design and Printing, Custom Embroidery, Indoor Gun Range, Custom Built Trailers, etc.

The Dream Team

Management Team

  • Mark Sallada

    Mark has been involved in public safety since he was born. He graduated from the police academy in 2006 and worked 7 years as a full time officer. The business began growing rapidly creating a need for his presence more at the business. He is now a part time K9 officer serving the local area. Mark also serves as the Chief for Special Unit 66 | Search & Rescue and a volunteer firefighter and fire police captain for Bellegrove Fire Company. Mark enjoys his time off with his family riding snowmobile and atv in northern PA. 

    Mark Sallada
  • Melissa Sallada

    Melissa has past experience in sales. She enjoys spending time with her horses and going to horse shows. Missy is in charge of accounting. She enjoys time with her husband, children, family and friends.

    Melissa Sallada
    Owner & Accounting
  • Jeff Halye

    Jeff has a full history of experience in emergency services, that includes being a volunteer fire fighter since 1999 and an EMT starting in 2002.  Jeff is currently the Deputy Chief of Schaefferstown Fire Department, Assistant Chief for the Special Unit 66 – Search and Rescue and an EMT with Schaefferstown Ambulance Co.  He is an avid hunter and has been shooting since the age of 4.  His hobbies include WWII reenacting, HAM Radio operating and gun collecting.  Jeff is a husband and a father of two, who enjoys spending his time shooting and instructing others on proper gun use.

    Jeff Halye
    Retail Manager
  • Cordell Ellis

    Cordell has been involved in the automotive industry since a young age when he started shadowing his grandfather and uncle around their family repair shop. While volunterring with a local fire department, he became intersted in emergency vehicles and what it took to produce a quality product. Cordell has worked his way up to the Installation Projects Manger after spending time as a shop technicican.He enjoys taking customers step by step through their custom vehicle upfit. When Cordell is not working, he enjoys spending time with his new pully Bailey. 

    Cordell Ellis
    Production Manager
  • PJ Fittery

    PJ has worked his whole career in the graphic/printing industry. He worked for 10 years in offset printing. PJ started with 911 Rapid Response in February of 2012 as a shop tech. Utilizing his knowledge in graphics and printing, he expanded the graphics department into the decal and sign shop it is today. He is very involved with his church along with softball and vollyball teams. He enjoys spending time with his wife and kids.

    PJ Fittery
    Graphics Manager


  • Gordie Peters

    Gordie is our Firearms Supervisor taking care of any custom orders, sales and all tactical/ duty gear. He has been with the Hershey Volunteer Fire Company for 3 years and is always taking on new roles and courses to further his knowledge. In his spare time he enjoys spending time with family and traveling.

    Gordie Peters
    Firearms Supervisor
  • Stephen Brubacher

    Ive been a member of the Steelton Volunteer Fire Department for 10 years, where ive had generations of family before myself. I grew up around the emergency services so it only seemed fitting that i could find a hands on career where i got to turn a wrench and it still be related to emergency services. I started in this field a little over 3 years ago.

    Stephen Brubacher
    Shop Foreman

Sales Team

  • Jc Stanford

    JC has over 14 years experience as a career/volunteer Firefighter / EMT. He is EVT certified, and also holds a manufacturing technologies certification. His background includes extensive experience in metal machining, automotive technology, and electrical theory. JC has a passion for keeping emergency services personnel educated and safe and employs that knowledge into the builds of each emergency vehicle. His experience and knowledge is proven to be extremely vital to assisting in building innovative and effective solutions for emergency vehicles of all shapes and sizes.

    Jc Stanford
    Emergency Vehicle Sales | EVT Certified
  • Adam Moyer

    Adam is head of Seagrave Sales. Adam is a member of the Lebanon County Search and Rescue Team.

    Adam Moyer
    Seagrave | Apparatus Sales
  • Ben Everhart

    Ben Everhart is our outside rep for loose gear and vehicle sales

    Ben Everhart
    Loose Equipment Sales Rep.
    Counties: Huntingdon, Bedford, Fulton, Mifflin, Clearfield, Centre
  • Shannon Moyer

    Shannon has 24 years of emergency service experience. Former Military and civilian police officer. Currently Fire Chief of the Kreamer Fire Department for the past 14 years. Avid Penn State fan.

    Shannon Moyer
    Seagrave, Loose Equipment, & Vehicle Sales Rep.
    Counties: Montour, Columbia, Lycoming, Clinton, Union, Centre, Snyder
  • Larry Shutt

    Larry Shutt
    Loose Equipment Sales Rep.
    Counties: Schuylkill (West of 81), Northumberland, Columbia (South of 80)
  • Brad Zimmerman

    Brad Zimmerman
    Loose Equipment Sales Rep.
    Counties: Carbon, Schuylkill (East of 81), Lehigh


  • Coming Soon!

Showroom Staff

  • Vicky Cotten

    Showroom Supervisor

    Vicky Cotten
    Showroom Supervisor
  • Taylor Brice

    Taylor enjoys playing with her two goats, Diesel and Oakley. She also enjoys going to the races every weekend to watch her fiance race and being with family on her days off. 

    Taylor Brice
    Shipping and Receiving Department
  • Megan Schneff

    Sales Associate

    Megan Schneff
    Sales Associate
  • Kayla Downin

    Sales Associate

    Kayla Downin
    Sales Associate
  • Valorie Bowman

    Sales Associate

    Valorie Bowman
    Sales Associate
  • Joan Sallada

    "Mom" to all. Joan enhoys giving back to her community through Bellegrove Fire Company where she serves as the Assistant Fire Chief as well as EMS Chief. She is also the Treasurer/ Secretary for Special Unit 66 | Search & Rescue Team. God, Family, and Friends are most important in her life. Potter County is where memories are made with her children and grandchildren.

    Joan Sallada
    Sales Associate
  • Heather Blauch

    Heather is a recent graduate of Annville- Cleona High School. She is continuing her education at Messiah College to fullfill her dreams of becoming a Registered Nurse. Heather recently completed the EMT program and will be working part time with Hershey Park EMS.

    Heather Blauch
    Sales Associate
  • Coming Soon

    Coming Soon

    Coming Soon
    Sales Associate
  • Apply Here!

    Join our team here at 911 Rapid response!

    911 Rapid Response: Careers
    Sales Associate

Firearms Staff

  • Eric Kirkwood

    Eirc Kirkwood, Firearm Sales

    Eric Kirkwood
    Firearm Sales
  • David Bishop

    David has 21 years in the security field focusing on protection of higher edication facilities and govenment buildings. With 12 years as a law enforcement certified firerarms instructor in several different weapons platforms along with being a certfied active shooter response instructor, we are sure you will learn a few things from him. In his spare time, David enjoys shooting, fishing, and spending time with family.

    David Bishop
    Firearms Trainer
  • Jeff Buvoltz

    Coming Soon

    Jeff Buvoltz
    Firearms Trainer
  • Troy Gutshall

    Coming Soon

    Troy Gutshall
    Firearms Trainer

Sewing & Embroidery

  • Tiffany Kupp

    Tiffany enjoys spending time with her family and friends. In her free time you can catch her at a dirt track watching her husband race, at a soccer field watching her daughter play, or at a campground enjoying the outdoors.

    Tiffany Kupp
  • Lorraine Heisey

    If you thought something wasent possible to sew or alter, Lorraine has found a way to do so. Lorraine is a volunteer with Myerstown First Aid Unit. She is a mom of 3 wonderful children, loves to cook, camp, and of course sew.

    Lorraine Heisey
    Sewing & Alterations

Service Department

  • Nate Smith

    Nate Smith, Service Advisor

    Nate Smith
    Service Advisor
  • Todd Sholly

    Todd has been a automotive diesel technician for the past 14 years. He has repaired and has done electrical diagnostics on thousands of vehicles. He not only comes with knowledge but state of the art tools to meet the needs of his profession. Todd enjoys his time off skiing, snowmobiling and other outdoor activities.

    Todd Sholly
    Service Technician | EVT Certified
  • Steve Shave

    Coming Soon

    Steve Shave
    On-Road Apparatus Service

Shop Team

  • Dean Sallada

    Call him the "Go to man". Dean can fix or build just about anything. He works in our shop making custom brackets or doing installs. He serves with the Bellegrove Volunteer Fire Company as Chief Engineer and President. He is also a suppport member with Special Unit 66 | Search & Rescue Team. He enjoys spending time at camp in Potter County with friends and family.

    Dean Sallada
    Shop Tech
  • Cameron Bender

    Cameron has 3 years of electonics engineering schooling from Cumberland Perry VoTech. He also has 2 years of experience working on emergency vehicles.

    Cameron Bender
    Shop Tech
  • Mark Wenger

    Mark is retired from Met-ed with several years of electrical experience. His knowledge is extremely valuable around the shop!

    Mark Wenger
    Shop Tech
  • Ray Gulliver

    Ray Gulliver, Shop Tech

    Ray Gulliver
    Shop Tech
  • Brittany Sell

    Brittany Sell
    Production Assistant
  • Coming Soon

    Coming Soon

    Coming Soon

Mark.It Graphics Staff

  • Patrick Curran

    Patrick holds a Bachelors Degree in Graphic Design along with a skill set including everything from designing, installing custom vehicle wraps and sign making. Patrick's many years of experience in the field are invaluable to 911 Rapid Response.

    Patrick Curran
    Graphic Design & Installation
  • Zach Houseknecht

    Outside Sales

    Zach Houseknecht
    Outside Sales

Just Box.It Staff

  • Kyle Becker

    Coming Soon

    Kyle Becker
    Just Builder


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